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My Business Pivot ,
November 02, 2020

Aloe Vera Tips n' Solutions - November 2, 2020

Aloe Vera Tips & Solutions
newsletter/ezine of
Vol. 9 #114 November 2, 2020

Taking Care of Ourselves - My Business Pivot
Contact & Policies

Last week I was working on an in-depth article for you about natural remedies for warts. ( I've got some personal experience in that regard). However, a number of other things were going on too. Now I want to announce a PIVOT in my business plan.

Google has made an announcement that as of March next year, it will no longer bother to send visitors to sites that are NOT Responsive in design/layout.

I had meant to slowly work at one site at a time in one block of time, morning or evening, each week. This way I hoped to get 4 sites redone in a number of months. However, it was not going anywhere fast. I could see that I was spreading my work too thinly. I have struggled with the marketing aspects of doing business online and was working hard to learn and try various methods, but none of them seemed very effective to me. I much prefer to build quality websites.

That is the first method I learned when I started to work online, 20 years ago, but I think I got rather distracted as I saw other opportunities and things to learn. (They call this the "shiny object syndrome"). Many online business people have said that they didn't really succeed until they stuck to just one simple plan.

The point is, if I rebuild my 10-12 sites in the new Responsive method that Google is pushing - since so many now only use their phones to access the internet at all - and weave all my ads into the articles in plain text links I am more likely to get thousands of more visitors and thus a higher percentage of clicks and even buyers or signups to the products and links I would like them to take action. That will take care of all my marketing so I don't even have to invest time or money into marketing at all.

It dawned on me while in prayer last week that it would be much wiser on my part to change my agenda or weekly schedule to power through on the site rebuilds so that they will happen faster and be more productive and fruitful much faster! To do that I could just give up the blocks of time I'd assigned to 'do marketing'.

I had already begun to re-do my business site, with a new template. So, I decided to change all the other blocks of time to focus on this one and get it done before I do that with another one.

A major advantage is that I don't have to mentally change gears to think about another site when I already have my head full of one. Over the rest of last week I got 3 folders of webpages on that site done. I have 6 or 7 more to get done, and then this site will be completed! Maybe by the end of this week!

I can start on the next site immediately after, which I plan to be the site At this rate, I may really get 4 sites done by the end of December.

Apparently, this kind of shift in focus is called a Pivot in business style or approach. Many are talking of having to do a Pivot because of this pandemic - COVID. Usually they are talking of taking their business home, or online. My Pivot means that after my sites are rebuilt and maybe I'll need to add some good keyword-rich articles, then those sites can each quietly make me a passive income stream. Meaning LESS work in the long run.

I tell you, friends, our Lord understands good business principles far better than we do. It is quite safe to ask Him for advice and then to take it! :)

How does this pivot affect you?

Well, I'm going to put the Aloe Vera Tips & Solutions (my AVTS for short) on hold for a few months. I may occasionally dash off an update on my progress, but rather than spend my Monday mornings researching and writing in-depth articles for you, I'll give this time, plus my afternoons (formerly marketing time) and some evenings to my new PRIMARY goal of changing my sites from the old HTML format to Responsive design, and updating the pages where ever I see "old info".

One more thing, instead of plastering ads all over the sites, I will embed subtle, plain text links in the articles - and only for my other sites, and products or programs to which I am truly committed and which are in keeping with the theme of each particular site. Even Google AdSense ads are getting to be old hat. I'm sure many others, just like me, slide their eyes right past them.

I hope you will not forget me altogether. I will not forget you, and will be happy to report, when I'm working on the Aloe-vera... site, and when it is done. It has over 140 pages, and is my pride and joy in many ways. Hopefully it will do wonderfully well, when re-built - and more accessible and effective.

So...Good bye - for a while...! :)

Contact & Policies - Constant

CONTACT INFO: Ruth Marlene Friesen (306)856-7785
903 23rd Street West, Saskatoon, SK. S7L 0A5 Canada.
(If it is your first contact with me, you will to be asked to confirm
by clicking a link in an email before you can get through.
That is just the kind of security we enjoy at SBI)

POLICIES: I am definitely against S/p/a/m! I Will NOT share your
information with anyone. Integrity as a Christian, and as a
business woman is my personal standard.
Your email address WILL NOT be shared with anyone!

COPYRIGHT (c)2020 Ruth Marlene Friesen

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